I'm Lovin’ It: How “Ba da ba ba ba” took over the world
Twenty Thousand Hertz
The Story of Ronald Mac Donald
Ronald macdonald launched an idea competition in the early two thousands. 14 different ad agencies from round the world were asked to pitch a game changing idea that could rejuvenate mac donald for the first time ever. In germany, an ad agency called hyan partner came up with the slogan ih livas, which roughly translates too, i'm loving it. The person listening record didn't win the big prize. But tell him to check out those coupons ting ou and get him down.
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