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I'm Lovin’ It: How “Ba da ba ba ba” took over the world

Twenty Thousand Hertz

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The Sound Design and Production Team at Defacto Sound

The de facto sound team worked on the i'm loving it jingle for seven months. The project took them to 14 countries and involved thousands of mixes, billions of listeners and even some controversy with a few famous singers. At defacto we work on a wide range of projects, from t van film to radio, sonic branding and everything in between. We also work with companies like h b o, cartoon network, espn, alexis, catalact and tons more.

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