3min chapter

Twenty Thousand Hertz cover image

I'm Lovin' It

Twenty Thousand Hertz

CHAPTER

Music Marketing - Steve Stout

i'm loving is a new jingle for mac donalds. Steve stout was in charge of pulling off this trojan horse marketing strategy. The idea was that people would develop a positive association with song, then they'd be more receptive when they heard it in commercial. This kind of viral marketing was totally unheard of at the time.

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