Intercom on Product: Building Software in an AI-first World
Making the jump from B2C to B2B product management
May 30, 2024
Intercom Product Manager, Bethany Clark, shares insights on transitioning from B2C to B2B product management. They discuss challenges, adjusting to different customer bases, impact of SLAs on product aspects, 'Think Big, Start More' principle application, and the importance of achieving Product-Market Fit in B2B. The conversation highlights early collaboration with customers, problem-solving, feedback loops, and the synergy between product, sales, and marketing teams.
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Quick takeaways
- Transitioning from B2C to B2B requires adapting to complexity and focusing on small parts at a time.
- Learning fast in B2B involves qualitative validation with customers through prototypes and continuous feedback loops.
Deep dives
Challenges Transitioning to B2B Product Management
Transitioning from a B2C to B2B product management role presented significant challenges for Bethany, including dealing with the complexity of B2B SaaS products compared to the more straightforward nature of B2C products. She had to adjust her approach to learning small parts of the complex B2B product at a time and focus on one project or problem statement to avoid becoming overwhelmed by the extensive product complexity.
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