3min chapter

Intercom on Product: Building Software in an AI-first World cover image

Making the jump from B2C to B2B product management

Intercom on Product: Building Software in an AI-first World

CHAPTER

Exploring Product-Market Fit in B2B Product Management Transition

The chapter explores the transition from B2C to B2B product management, emphasizing the importance of a smaller group of customers in achieving Product-Market Fit. The PMF panel methodology is showcased as a powerful tool for understanding customer needs and guiding product development strategies.

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