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15min chapter
Making the jump from B2C to B2B product management
Intercom on Product: Building Software in an AI-first World
Navigating B2B Product Management
This chapter explores the nuances of B2B product management, emphasizing early collaboration with customers, the importance of problem-solving, and the value of continuous feedback loops. It contrasts B2B and B2C customer expectations, discussing the transition from clear goals in B2C to a more nuanced approach in B2B. The chapter highlights the synergy between product, sales, and marketing teams, advocating for a customer-centric approach throughout the product lifecycle.
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Discover
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