AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Perpetual Traffic
What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing
Nov 12, 2024
Eddie Maalouf, Founder and CEO of BAD Marketing, dives into the future of marketing as he shares insights on affiliate promotions and the rising power of micro-influencers. He emphasizes the importance of authenticity in ads and high-quality video content for local businesses. Eddie outlines strategies for navigating post-holiday marketing and discusses the impact of AI on simplifying campaigns. He predicts a shift in interactive advertising, blending technology with consumer engagement to enhance shopping experiences.
44:29
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Eddie Maalouf emphasizes the critical role of affiliate marketing and influencer trust in shifting consumer purchasing decisions for 2025.
- The importance of dynamic, engaging video content for local businesses is underscored, as it outperforms static ads in generating leads and conversions.
Deep dives
Eddie Maloof's Creative Agency Journey
Eddie Maloof, founder and CEO of Bad Marketing, reveals his agency's unique branding strategy and growth trajectory. After facing challenges with a previous name due to a lawsuit, the decision to adopt the bold name "Bad Marketing" emerged from a desire to stand out in a crowded market. This name reflects the agency's disruptive approach and evolving identity, emphasizing how they help brands adopt a bolder marketing style designed to challenge industry norms. With a team of 200 employees, Maloof has navigated the challenges of the digital marketing landscape, consistently learning and adapting over the past decade.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode