Perpetual Traffic What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing
Nov 12, 2024
Eddie Maalouf, Founder and CEO of BAD Marketing, dives into the future of marketing as he shares insights on affiliate promotions and the rising power of micro-influencers. He emphasizes the importance of authenticity in ads and high-quality video content for local businesses. Eddie outlines strategies for navigating post-holiday marketing and discusses the impact of AI on simplifying campaigns. He predicts a shift in interactive advertising, blending technology with consumer engagement to enhance shopping experiences.
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Bad Marketing Origin Story
- Eddie Maalouf's agency, originally had a boring name and faced a lawsuit.
- They rebranded to "Bad Marketing" embracing a bold, disruptive identity.
Combating Trust Inflation
- Affiliate marketing and influencer collaborations rebuild trust with consumers.
- This combats "trust inflation" making it harder to earn consumer trust.
Content Repurposing for Info Products
- Repurpose webinar content into shorter videos and sales pages.
- This caters to different consumption preferences, increasing engagement.