6min chapter

Perpetual Traffic cover image

What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing

Perpetual Traffic

CHAPTER

Navigating Post-Holiday Advertising Strategies

This chapter focuses on managing advertising campaigns during the holiday season's transition into the new year, emphasizing challenges such as e-commerce logistics and the uptick in sales driven by New Year's resolutions. The speakers provide insights on strategic marketing for January, addressing consumer behavior shifts and optimizing performance after the holiday sales period.

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