What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing
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Navigating Influencer Marketing in 2025
This chapter explores innovative marketing strategies as 2025 approaches, focusing on the significance of affiliate promotions and the rise of micro and nano influencers over traditional celebrities. It addresses the challenges in e-commerce regarding consumer engagement and the necessity for businesses, especially local ones, to prioritize high-quality video content. The discussion emphasizes authenticity in advertising and the potential benefits of building creative partnerships to enhance lead quality and customer relationships in a competitive market.
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