7min chapter

Perpetual Traffic cover image

What Worked in 2024 that We Want to Double Down on in 2025 with Eddie Maalouf of BAD Marketing

Perpetual Traffic

CHAPTER

The Future of Interactive Advertising

This chapter examines the evolution of interactive advertising, focusing on seamless transactions via television ads, such as Amazon Prime's recent innovations. It discusses the blend of technology and consumer experience, exploring how personal devices enhance viewer engagement and the potential for personalized shopping opportunities during shows.

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