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Experienced designer Kevin Twohy shares strategies for cold outreach and pricing, getting aligned quickly with clients, and positioning himself as a studio. He also discusses the vulnerability of not having a traditional design background and the pros and cons of productized agencies in the design industry. Plus, strategies for increasing client referrals and balancing long-term projects and setting boundaries.
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Quick takeaways
- Establish boundaries and position oneself as a trusted advisor to gain respect and fair treatment from clients.
- Leverage referrals and cold outreach to build long-term relationships with desired clients.
Deep dives
Setting Boundaries and Establishing Respect
It is essential for freelancers to set boundaries with clients and establish themselves as trusted advisors. By confidently conveying that they should be treated with respect and as skilled members of the team, clients are more likely to reciprocate and treat them accordingly.
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Listen to the best highlights from the podcasts you love and dive into the full episode