Dive Club 🤿 Kevin Twohy - How to build an independent design practice
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Jan 4, 2024 Experienced designer Kevin Twohy shares strategies for cold outreach and pricing, getting aligned quickly with clients, and positioning himself as a studio. He also discusses the vulnerability of not having a traditional design background and the pros and cons of productized agencies in the design industry. Plus, strategies for increasing client referrals and balancing long-term projects and setting boundaries.
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Client Acquisition
- Leverage your existing network for referrals by informing contacts about your freelance services.
- Use cold outreach strategically, targeting ideal clients or those adjacent to them, to initiate conversations.
Cold Outreach Evolution
- Cold outreach evolves throughout a freelance career, from transactional to relationship-focused.
- Initial outreach emphasizes services and portfolios, while later outreach prioritizes networking and reputation.
Early Freelance Uncertainty
- Kevin initially felt uncertain about various aspects of freelancing, from client interactions to billing.
- He gained confidence through experience, realizing he could handle the work and client engagements effectively.