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Kevin Twohy - How to build an independent design practice
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Value of Personal Relationships in Business
The speaker initially worked under their own name for 10 years, emphasizing the power of personal relationships in client-vendor interactions and preferring individual approach over agency representation. The decision to transition to a business entity was driven by the desire to create a sustainable framework for their long-term career, which involved expanding the team with part-time designers and freelancers to handle increased scope.
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