AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Invest Upfront for Better Alignment
Buying equity upfront by investing personal capital creates stronger alignment between the investor and the founder, transforming the relationship dynamics. This approach puts the investor on the cap table, provides investor updates, and demonstrates a significant vote of confidence in the business. It also offers better visibility into future financing rounds and the opportunity to participate in pro-rata or buy more equity over time.