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Dive Club 🤿 cover image

Kevin Twohy - How to build an independent design practice

Dive Club 🤿

NOTE

Invest Upfront for Better Alignment

Buying equity upfront by investing personal capital creates stronger alignment between the investor and the founder, transforming the relationship dynamics. This approach puts the investor on the cap table, provides investor updates, and demonstrates a significant vote of confidence in the business. It also offers better visibility into future financing rounds and the opportunity to participate in pro-rata or buy more equity over time.

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