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The Vulnerability of Not Having a Traditional Design Background
This chapter discusses the vulnerability of not having a traditional design background and how it can be intimidating to work on branding projects. They also talk about being attracted to projects that normal people can understand and enjoy, even if only a small percentage of them actually use the product. They share a moment of realization when they were working on a project and realized that the advertising component may be the part that more people experience than the actual software.