Idea to Startup

How to Stand Out: Differentiate your Startup with Categories

Mar 30, 2022

12:49

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Highlights

AI Chapters

Episode notes

Mattresses - Choosing a Category

02:04

E-Bikes - The Next Big Thing?

04:36

How to Be That New Can of Tomato Sauce When You Start a Startup

04:19

Introduction

2min

How to Be That New Can of Tomato Sauce When You Start a Startup

4min

E-Bikes - The Next Big Thing?

5min

Mattresses - Choosing a Category

2min

The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress.