How to Stand Out: Differentiate your Startup with Categories
Idea to Startup
00:00
E-Bikes - The Next Big Thing?
If you're going to start a company selling e-bikes, don't be in the same category as everything else. The difference between a used car and an electric bike is enormous. Competing against something way more expensive gives you pricing flexibility. If I can get myself in a category where I stand alone, I'm in good shape.
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