Brian Scordato: Today, we'll talk about categories. By the end of the pod, you'll have a new perspective on how to start a business. The Idea to Start-Up Podcast is brought to you by Tacklebox. We accelerate ideas into real companies through the Tacklebox membership.
The best entrepreneurs choose what they compete against. They stack the deck so their product is overwhelmingly better than the alternative. The key to this is choosing the category your customer sees you in. Choose the category and you'll be able to dictate your competitors and ensure you have a good chance to win. Today we'll talk about choosing categories with a little help from e-bikes, protein bars, and a mattress.