4min chapter

Idea to Startup cover image

How to Stand Out: Differentiate your Startup with Categories

Idea to Startup

CHAPTER

How to Be That New Can of Tomato Sauce When You Start a Startup

When you interact with something, your brain quickly files it into a category. This allows humans to unleash one of their best skills: organizing information. Ignoring categories leads way too much to chance and that's what we're going to talk about today. We'll dig in after some smooth jazz.

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