Brand New World Finding the right foundation for AI in beauty
10 snips
Apr 2, 2025 This discussion features Zena Arnold, Sephora’s US CMO, Vlad Kuznetsov, Chief Information Officer, and Liz Siegren, a senior writer at Fast Company. They dive into Sephora's groundbreaking use of AI in beauty, emphasizing tools like SkinScan for personalized foundation matching. The guests explore how AI transforms customer interactions and addresses industry challenges, promoting inclusivity and innovation. They also highlight the importance of balancing authenticity and trust in an AI-driven landscape, ensuring a seamless integration of technology with creative branding.
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Foundation Matching with AI
- Sephora initially struggled to match foundation to skin color using a hardware device.
- AI helped by identifying the desired foundation color based on measured skin color, leading to a successful in-store solution.
Foundation Matching Campaign Success
- Foundation matching is a major customer need and a difficult challenge due to various factors like undertone and formula.
- Featuring Sephora's AI-powered foundation matching tool in ads successfully attracted new clients seeking solutions.
Experimentation with AI
- Experiment with AI tools in low-risk ways to gain learnings.
- Don't solely focus on large-scale applications, but iterate and adapt based on test results.