Integrating AI into Marketing: A Collective Approach

Sephora is compelling for any number of reasons, and one is it’s been a leader in the beauty industry working with GenAI and broader AI technology.A McKinsey piece reported earlier this year that Gen AI could add up $9 billion to $10 billion to the global economy based on its impact on the beauty industry alone.As consumer brands go, the beauty industry has been ahead of the curve on AI, with companies like Sephora, L’Oreal, Dior, Estee Lauder, P&G, all creating AI-powered tools for customers to use as early as 2017.In this episode, host Jeff Beer talks to Sephora’s US CMO Zena Arnold, and Vlad Kuznetsov, the company’s Chief Information Officer, to get a peek under the hood for a glimpse at how one of the most powerful brands in an incredibly influential consumer industry is thinking about Gen AI right now.