
Finding the right foundation for AI in beauty
Brand New World
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AI Revolution in Beauty
This chapter examines the transformative role of artificial intelligence in the beauty industry, focusing on Sephora's innovative use of AI for customer engagement and product development. It highlights how AI enhances personalized shopping experiences, addresses consumer pain points, and promotes inclusivity in beauty. Additionally, the discussion covers the evolution of AI technologies, including the development of SkinScan for accurate foundation matching.
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