This discussion features Zena Arnold, Sephora’s US CMO, Vlad Kuznetsov, Chief Information Officer, and Liz Siegren, a senior writer at Fast Company. They dive into Sephora's groundbreaking use of AI in beauty, emphasizing tools like SkinScan for personalized foundation matching. The guests explore how AI transforms customer interactions and addresses industry challenges, promoting inclusivity and innovation. They also highlight the importance of balancing authenticity and trust in an AI-driven landscape, ensuring a seamless integration of technology with creative branding.
