Finding the right foundation for AI in beauty
Brand New World
Embracing AI in Beauty: Balancing Innovation and Authenticity
This chapter explores the transformative role of artificial intelligence in the beauty sector, discussing the shift from deterministic to probabilistic technologies. It emphasizes the importance of authenticity and transparency in utilizing AI, as brands must navigate the challenges of marketing while maintaining consumer trust. The conversation highlights ongoing debates about AI-generated imagery and its implications for beauty standards and brand identity in an evolving industry landscape.
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