Zena Arnold

This discussion features Zena Arnold, Sephora’s US CMO, Vlad Kuznetsov, Chief Information Officer, and Liz Siegren, a senior writer at Fast Company. They dive into Sephora's groundbreaking use of AI in beauty, emphasizing tools like SkinScan for personalized foundation matching. The guests explore how AI transforms customer interactions and addresses industry challenges, promoting inclusivity and innovation. They also highlight the importance of balancing authenticity and trust in an AI-driven landscape, ensuring a seamless integration of technology with creative branding.

Zena Arnold, CMO of Sephora US, discusses balancing brand and performance in marketing, the growing trend of online purchases picked up in-store, and the importance of merging brand identity with sales goals. She shares insights on her background in computer science, navigating career paths, and the influence of AI in marketing. Plus, she talks about enhancing the in-store customer experience and the challenges of balancing retailer versus brand equity.