My First Million Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns
102 snips
Nov 2, 2024 
Sasha Issenberg, a renowned author and political campaign expert behind "The Victory Lab," dives into the intricate world of election marketing. He discusses how Trump's 2016 strategy revolutionized digital campaigning, moving away from traditional methods. The conversation touches on the impact of deepfakes and AI in modern politics and explores the role of misinformation during recent campaigns. Issenberg highlights the emerging significance of podcasts in voter engagement and the necessity for innovative tactics in this meme-driven era.
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Biden's "Harm Index"
- Biden's 2020 campaign developed a "harm index" to assess the impact of misinformation.
- They used surveys and focus groups, leading to targeted ad buys and effective messaging.
Trump's 2016 Digital Strategy
- Trump's 2016 campaign saw an unprecedented shift from TV to digital spending.
- This was driven by Jared Kushner, who framed it as a fundraising opportunity.
Trump's Community Building
- Trump's online success stemmed from building a deep, meaningful community, unlike transactional political lists.
- He engaged like a poster, amplifying supporters' content and fostering the MAGA community.
