Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.com/sissenberg ) about the marketing machine behind presidential elections.  

—

Show Notes: 

(0:00) The malarky factory and The Harm Index

(18:55) Trump's 2016 playbook

(28:18)Kamala's viral clip factory

(32:35) Who’s running a better 2024 campaign?

(35:04) What is Elon's role in Trump's campaign

(38:31) The lopsided downside of doorknocks

(42:25) Deepfakes and new tools in campaigning

(45:58) "The podcast election"

(50:00) The new playbook for winning in the age of meme wars

(54:15) Most mis-priced opportunity in elections

—

Links:

• Sasha Issenberg - https://www.sashaissenberg.com/

• The Victory Lap - https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803 

• The Lie Detectives - https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y 

—

Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

—

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano