Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns
My First Million
Navigating Political Campaigns in the Age of Misinformation
This chapter explores the interplay between entrepreneurship and political strategy, focusing on innovative voter engagement tactics. It examines the complexities of misinformation during the 2020 Biden campaign, detailing how operatives adapted by emphasizing narratives that resonated with voter anxieties. Through data-driven strategies, the chapter illustrates the importance of prioritizing messaging that addresses public perception while mitigating the impact of false narratives.
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