#9537
Mentioned in 2 episodes
The victory lab
Book • 2012
The Victory Lab follows the academics and maverick operatives who are transforming the way political campaigns are run in the 21st century.
Armed with research from behavioral psychology and randomized experiments, these campaigns now believe they can predict voter behavior before voters even know themselves.
The book tracks innovative techniques such as persuasion experiments, voter mobilization methods, and heavily researched electioneering strategies, and how figures like Barack Obama and Mitt Romney have utilized them effectively.
Armed with research from behavioral psychology and randomized experiments, these campaigns now believe they can predict voter behavior before voters even know themselves.
The book tracks innovative techniques such as persuasion experiments, voter mobilization methods, and heavily researched electioneering strategies, and how figures like Barack Obama and Mitt Romney have utilized them effectively.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Shaan Puri as a book he thought was really good about political campaign marketing machines.
Shaan Puri as a book he thought was really good about political campaign marketing machines.
102 snips
Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns
Mentioned by 
Todd Rogers as a book about the rise of data and behavioral science on progressive causes in US campaigns.
Todd Rogers as a book about the rise of data and behavioral science on progressive causes in US campaigns.
25 snips
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
Recommended by David Shor for insights into the history and workings of the Democratic Party's internal analytics and research.
Democrats Need to Face Why Trump Won
