The victory lab

The Victory Lab follows the academics and maverick operatives who are transforming the way political campaigns are run in the 21st century.

Armed with research from behavioral psychology and randomized experiments, these campaigns now believe they can predict voter behavior before voters even know themselves.

The book tracks innovative techniques such as persuasion experiments, voter mobilization methods, and heavily researched electioneering strategies, and how figures like Barack Obama and Mitt Romney have utilized them effectively.