Sasha Issenberg

Sasha Issenberg, a renowned author and political campaign expert behind "The Victory Lab," dives into the intricate world of election marketing. He discusses how Trump's 2016 strategy revolutionized digital campaigning, moving away from traditional methods. The conversation touches on the impact of deepfakes and AI in modern politics and explores the role of misinformation during recent campaigns. Issenberg highlights the emerging significance of podcasts in voter engagement and the necessity for innovative tactics in this meme-driven era.