Build with Leila Hormozi How Senada Greca Built Her Fitness Empire | Ep 281
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Jun 6, 2025 
Senada Greca, a visionary fitness entrepreneur, shares her inspiring journey of building a mission-first fitness empire. She recounts overcoming depression and eating disorders while navigating cultural challenges after moving from Albania. Senada emphasizes the importance of mindset in fitness, advocating for self-acceptance and the benefits of strength training, especially for women. She discusses transforming her brand into a holistic wellness platform and the empowerment of women through health, alongside the challenges of growth in the fitness industry.
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Childhood Joy in Scarcity
- Despite growing up in communist Albania with food rationing, Senada remembers it as the happiest time of her life.
- Limited exposure meant she found joy in simple, confined realities.
Cake Binge Turning Point
- Senada describes a moment of binge-eating cake where she felt immense disgust, which prompted her to seek help.
- This was a turning point in overcoming her cycle of dietary control and bingeing.
Mindset's Huge Role In Weight Loss
- Mindset plays a crucial role in weight loss, often more than physical factors.
- Develop non-negotiable habits like consistent workouts and adequate protein intake for better results.
