Build with Leila Hormozi

How Senada Greca Built Her Fitness Empire | Ep 281

Jun 6, 2025
Senada Greca, a visionary fitness entrepreneur, shares her inspiring journey of building a mission-first fitness empire. She recounts overcoming depression and eating disorders while navigating cultural challenges after moving from Albania. Senada emphasizes the importance of mindset in fitness, advocating for self-acceptance and the benefits of strength training, especially for women. She discusses transforming her brand into a holistic wellness platform and the empowerment of women through health, alongside the challenges of growth in the fitness industry.
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ANECDOTE

Childhood Joy in Scarcity

  • Despite growing up in communist Albania with food rationing, Senada remembers it as the happiest time of her life.
  • Limited exposure meant she found joy in simple, confined realities.
ANECDOTE

Cake Binge Turning Point

  • Senada describes a moment of binge-eating cake where she felt immense disgust, which prompted her to seek help.
  • This was a turning point in overcoming her cycle of dietary control and bingeing.
ADVICE

Mindset's Huge Role In Weight Loss

  • Mindset plays a crucial role in weight loss, often more than physical factors.
  • Develop non-negotiable habits like consistent workouts and adequate protein intake for better results.
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