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The Andrew Faris Podcast
Should This 8-Figure CEO Start A DTC HoldCo?
Jun 26, 2024
Former CEO of Lume Cube, an 8-figure DTC brand, considers starting an ecom HoldCo. They discuss the good, bad and ugly of DTC aggregators, CRO tests that led to 30-40% conversion rate lifts, challenges of scaling a company, hiring e-commerce talent from the Philippines, customer acquisition, and conversion optimization strategies.
01:02:03
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Quick takeaways
- Consider starting a holding company for new brands post successful DTC stint.
- Evaluate acquiring distressed businesses in a holding company structure for growth.
Deep dives
Riley Strickland Contemplates Next Business Move
Riley Strickland, former CEO of Lume Cube, delves into the dilemma of his future career path. Having overseen the transformation of Lume Cube into an eight-figure e-commerce enterprise, Riley faces the decision on whether to venture into a holding company, pursue another product-based business, or delve into a services business. Reflecting on past experiences and achievements while contemplating new opportunities, Riley seeks advice on navigating the evolving landscape of e-commerce to make informed choices for his next venture.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode