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Riley Stricklin
Former CEO of Lume Cube, an 8-figure DTC brand
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Jun 26, 2024 • 1h 2min
Should This 8-Figure CEO Start A DTC HoldCo?
Former CEO of Lume Cube, an 8-figure DTC brand, considers starting an ecom HoldCo. They discuss the good, bad and ugly of DTC aggregators, CRO tests that led to 30-40% conversion rate lifts, challenges of scaling a company, hiring e-commerce talent from the Philippines, customer acquisition, and conversion optimization strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode