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19min chapter
Should This 8-Figure CEO Start A DTC HoldCo?
The Andrew Faris Podcast
Exploring Customer Acquisition and Conversion Optimization Strategies
The chapter covers insights on analyzing website traffic, making strategic reallocations, and transforming losses into profits through customer acquisition and conversion rate optimization. It discusses the dilemma of focusing on doubling traffic or doubling conversion rates while emphasizing the significance of highly optimized landing pages in successful marketing campaigns. The conversation also delves into creating custom funnels, optimizing landing pages, and the challenges of scaling a service business for future exit strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode