6min chapter

The Andrew Faris Podcast cover image

Should This 8-Figure CEO Start A DTC HoldCo?

The Andrew Faris Podcast

CHAPTER

Challenges of Businesses for Sale and Importance of Server-Side Tracking

The chapter delves into the unattractive state of businesses for sale, emphasizing the significance of robust margins and unit economics. It further explores the benefits of utilizing 100% server-side tracking for enhanced data accuracy, showcasing the effectiveness of third-party tool, Billy, in comparison to other tracking methods.

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