MarTech Podcast ™ // Marketing + Technology = Business Growth Why Marketing Needs A Data Shift
Jul 6, 2024
Allie Kelly, the CMO at Intensify, dives into the transformative role of AI in marketing. She highlights the pressing need for actionable data in an era dominated by generative AI and account-based marketing strategies. The discussion sheds light on the challenges marketers encounter when managing vast data sets to gain meaningful buyer insights. Allie emphasizes the importance of flexibility and integration in data management, ensuring personalized marketing experiences amidst a complex landscape.
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