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6min chapter
Why Marketing Needs A Data Shift
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Data Agility in Marketing Technology
This chapter explores the significance of agility in technology stacks for efficient marketing data management. It emphasizes the need for flexible foundations to integrate data across platforms and the importance of asking the right questions in the context of AI's evolving role in data accessibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode