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4min chapter
Why Marketing Needs A Data Shift
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating the Data-Driven Marketing Landscape
This chapter explores the evolution of marketing through data-driven strategies and the impact of generative AI technologies. The discussion highlights the importance of account-based marketing (ABM) and effective data utilization to enhance customer experiences in a complex marketing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode