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6min chapter
Why Marketing Needs A Data Shift
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating the Data Landscape
This chapter explores the challenges marketers face in effectively utilizing vast amounts of data to enhance buyer understanding and personalize engagement. It emphasizes the need for a flexible and integrated approach to data, combining first-party and third-party insights while navigating the complexities of disparate data sources.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode