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2min chapter
Why Marketing Needs A Data Shift
MarTech Podcast ™ // Marketing + Technology = Business Growth
Intro
This chapter discusses the crucial shift towards data-driven strategies in marketing, particularly in light of current advancements in artificial intelligence. It emphasizes the need for organizations to harness buyer intelligence to enhance marketing effectiveness and connect more deeply with their audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode