How I Built This with Guy Raz

Slack & Flickr: Stewart Butterfield

Jul 30, 2018
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ANECDOTE

How Flickr Was Born From A Game

  • Stewart Butterfield and his team built a web-based game but ran out of money and pivoted to Flickr to survive.
  • Flickr used the game's interface ideas (chat, annotations, dynamic updates) to become a photo-sharing product that launched in 2004.
ANECDOTE

Why Glitch Was Shut Down

  • Glitch attracted hardcore fans who paid well but it never scaled because most users dropped out early.
  • Butterfield decided to shut Glitch down after realizing he no longer believed it could work and he announced the closure emotionally to the team.
ADVICE

Quit When Your Intuition Fails

  • When you repeatedly doubt a project's viability, act decisively and stop investing more time and money.
  • Butterfield recommends firing a project once your intuition consistently tells you it's not going to work.
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