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Slack & Flickr: Stewart Butterfield
How I Built This with Guy Raz
Slack, a Dot Com Domain Name?
We started development completely from scratch in december. Two thousand 12 january, two thousand thrteen. Couple f months later, we had enough done that we could start using it. And then suddenly we realized the oh oh, here's a challenge. We tried to convince our friends that other m companies to use it and they were like, why would we do that? The really hard part was, unlike most software now, you can't unilaterally decide to use slack with your colleagues. Everyone has to buy it asb ye. I can't send you a message unless you're also using it. No one knows anyone else who uses anything like this. It's brand new sop
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