The Analytics Power Hour #271: It Might Be Irrational, but Let's Talk Behavioral Science with Dr. Lindsay Juarez
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May 13, 2025 Dr. Lindsay Juarez, a behavioral scientist and director at Irrational Labs, shares her expertise on the fascinating world of behavioral science. The discussion dives into the concepts of nudging versus sludge and the importance of understanding the 'why' behind human decisions. Juarez highlights real-world applications of behavioral insights in finance and health. She also humorously breaks down a classic Seinfeld bit, showcasing her fun side. The conversation wraps up with reflections on how to effectively implement behavioral strategies in organizations.
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Essence of Behavioral Science
- Behavioral science uses psychology and economics insights to predict and change human behavior.
- It anticipates systematic data-driven behavior problems to help achieve personal goals.
Google's Snack Proximity Experiment
- Google studied snack placement and found proximity increased treat consumption during coffee breaks.
- Being closer to snacks led to more indulgent choices despite people's explanations otherwise.
Seinfeld's Morning vs. Night Guy
- Jerry Seinfeld's bit contrasts responsible morning guy with impulsive night guy.
- It highlights the conflict between our present and future selves affecting decision making.
