#271: It Might Be Irrational, but Let's Talk Behavioral Science with Dr. Lindsay Juarez
The Analytics Power Hour
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Navigating Fairness and Behavioral Science in the Workplace
This chapter investigates fairness and equal opportunity in the workplace, emphasizing actionable processes over mere persuasion. It highlights the complexities of behavioral science, including the concepts of 'nudge' versus 'sludge' and the challenges surrounding experimentation in analytics for organizations of varying sizes. Real-life examples illustrate how understanding communication can significantly affect decision-making and user experience, ultimately pushing for a shift towards more effective policies and practices.
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