Lindsay Juarez

Dr. Lindsay Juarez, a behavioral scientist and director at Irrational Labs, shares her expertise on the fascinating world of behavioral science. The discussion dives into the concepts of nudging versus sludge and the importance of understanding the 'why' behind human decisions. Juarez highlights real-world applications of behavioral insights in finance and health. She also humorously breaks down a classic Seinfeld bit, showcasing her fun side. The conversation wraps up with reflections on how to effectively implement behavioral strategies in organizations.