#271: It Might Be Irrational, but Let's Talk Behavioral Science with Dr. Lindsay Juarez
The Analytics Power Hour
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Insights from Behavioral Science
This chapter delves into the foundational figures of behavioral science, such as Richard Thaler and Daniel Kahneman, and their influence on understanding human behavior. The discussion features a guest expert in behavioral product design who shares insights on applying behavioral principles to real-world challenges. By exploring decision-making and the impact of context on choices, the chapter emphasizes the complexity of consumer behavior and the necessity of a mixed-method approach in research.
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