

20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman
260 snips Jan 17, 2025
Eran Zinman, Co-founder and CEO of Monday.com, shares his remarkable journey of scaling the company from $6M to $120M in ARR in just three years. He discusses the pivotal role of video games in his success and valuable lessons learned from failures. Zinman elaborates on strategic marketing, including effective YouTube ads, and the challenges of transitioning to a multi-product strategy. He reflects on the emotional rollercoaster of the IPO experience and the dynamics of their unique co-CEO structure, emphasizing collaboration and personal wellness.
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Video Games and Founder Success
- Eran Zinman, Monday.com's CEO, loves video games, especially strategy games like Command & Conquer.
- He believes playing these games helps develop both big-picture thinking and tactical execution skills.
Embracing Failure
- Eran Zinman learned from his first startup failure that fear of failure itself can lead to failure.
- He now embraces failure as a crucial part of Monday.com's DNA, encouraging frequent testing and feedback.
Monday.com's Origin
- Monday.com was born from the realization that there was no dominant player in the work management space outside of established CRM and IT tools.
- The initial focus was on communication, similar to Yammer or HipChat, but later pivoted to flexible work management.