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9min chapter
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Strategic Scaling: From SMBs to Enterprises
In this chapter, the discussion focuses on the strategic transition of a company from targeting small to medium-sized businesses to engaging with larger enterprises. The speakers reflect on the challenges of incorporating a dedicated sales team and the importance of customer relationships and support. They also analyze the necessity of balanced growth strategies that cater to various market segments while emphasizing data-driven performance marketing efforts.
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