#37 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify
Jul 9, 2024
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Stefan Mersch, Head of Revenue Operations & Strategy at Sastrify, shares insights on building RevOps, tool implementation, and AI in sales tech. Topics include user adoption, evolving RevOps at Sastrify, economic challenges, tool consolidation, and emphasizing curiosity in revenue operations.
Building a RevOps team in high-growth SaaS entails choosing tools wisely.
Optimizing RevOps team size with a lean approach is crucial for strategic focus.
Deep dives
Stefan Mierch Talks About Building Refops at Sastrify
Stefan Mierch discusses building Refops from scratch at Sastrify, focusing on tooling, processes, and key learnings for a high-growth SaaS company.
Transition from Sales to Revenue Operations Role
Stefan shares his journey from sales to a revenue operations role at Sastrify, highlighting the transition process and strategic decision-making, including CRM setup and shifting tools from Pipedrive to HubSpot.
Evolution of the Revenue Operations Team at Sastrify
As Sastrify experienced significant growth, Stefan optimized the Refops team size, emphasizing a lean approach with one senior manager and occasional working students, allowing for strategic focus and support for operational tasks.
Impactful Projects and KPIs in Revenue Operations
Key projects like funnel conversions, pricing model enhancements for net dollar retention, and synchronized ABX campaigns between marketing and sales teams significantly impact operational efficiency and outcomes at Sastrify.
To make your summer more enjoyable, we're re-sharing some of our best episodes. New episodes will be back in late July. Enjoy!
Stefan Mersch shares his journey of building out RevOps from scratch at Sastrify. From tooling, processes, to key learnings, Stefan shares many valuable nuggets on how to build a RevOps organization in a high-growth SaaS company.What you’ll learn in this episode: