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#37 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

RevOps Lab

CHAPTER

Balancing User Adoption in Revenue Operations

The chapter explores strategies for improving CRM adoption and feedback collection in a high-growth company, emphasizing the need to explain data fields' significance and utilize a channel-first feedback process. It underscores the ongoing challenge of balancing trade-offs and driving user engagement in revenue operations.

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