What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)
The guest Linguini brings a unique perspective on entrepreneurship and problem-solving. They discuss the importance of pursuing problems that improve lives, even if they're not urgent or painful. Topics include exploring the operating system Linguini, building products that add value, status level jumps in business ideas, and starting with the right customer for success.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Even if the problem solved isn't urgent, addressing important needs can still bring value to customers and be worthwhile.
Having the right initial customers who experience a status level jump can lead to higher margins and better growth opportunities.
Deep dives
The Importance of Solving Painful, Urgent Problems
The podcast episode discusses the common advice of solving painful, urgent problems and explores the question of whether it's worth pursuing an idea that only marginally improves someone's life. It emphasizes that while most products may not be world-changing, they can still be valuable by addressing important needs. The episode encourages entrepreneurs to consider the impact of the problem they're solving and the potential for creating a status level jump for their customers.
The Role of First Customers and Margins in Business
The podcast highlights the significance of the first customers in setting the standard and creating the brand for a business. It explains that these initial customers are crucial because they are willing to pay higher margins and help market the product. The episode stresses that starting with the right customer who experiences a status level jump enables a business to have higher margins, more room for growth, and better options for financing.
The Process of Digging and Finding the Right Customer
The podcast advises entrepreneurs who don't have a bleeding neck problem to continue digging and researching until they find a problem that helps customers jump status levels. It suggests conducting deep research and running tests to identify the wants, needs, urgency, and potential status level jumps within a market. The episode emphasizes the importance of finding the right initial customer, as they significantly impact the success and growth of a business.
Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?